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A Quantitative Content Analysis of Major United States-Based Religious Organizations' Framing of Mask-Wearing on X (Formerly Twitter) During COVID-19
The purpose of this quantitative content analysis was to examine how major U.S.-based religious organizations framed mask-wearing on X (formerly Twitter) during the COVID-19 pandemic and whether identifiable framing cues were associated with observable audience engagement. Grounded in framing theory
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