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THE ROLE OF VISUALIZATION IN PACKAGING LABELS OF MICRO, SMALL AND MEDIUM ENTERPRISE (MSME) PRODUCTS ON CONSUMER DECISION MAKING: CASE STUDY OF FRUITS UP AND MON CHERIE IN BANDUNG YEAR 2017
Micro, Small and Medium Enterprises (MSMEs) is a business group that if it is viewed from assets and turnover is under the factory. Yet, MSME products usually have unique criteria: raw materials, production quantities, and target markets. MSMEs are still considered to have weaknesses in packaging de
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