Economic: Journal Economic and Business
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The Influence of Brand Awareness and Brand Image on ASUS Laptop Purchasing Decisions of Management Students at Medan State University
Asus branded laptops have played a significant role among students. As the most widely used laptop brand by Indonesian consumers, a survey by the Katadata Insight Center (KIC) 2023 showed that 23.3% of respondents used Asus brand laptops in the last year. The type of research used in this research i
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