Economic: Journal Economic and Business
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The Effect of Price, Social Media Endorsement, and Place Atmosphere on Purchasing Decisions with Consumer Satisfaction as a Moderating Variable in Coffee Shop Consumers
This study investigates the impact of price, social media endorsement, and venue atmosphere on purchase decisions, with consumer satisfaction as a moderating variable, within the context of coffee shop consumers in Pangkal Pinang, Indonesia. The research employs a quantitative approach using survey
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