Economic: Journal Economic and Business
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Designing a Content Marketing Strategy Through the Utilization of Social Media Platforms in an Effort to Increase Brand Awareness Among Customers: A Case Study of ELCOFFEE.ID
This study aims to analyze and evaluate the effectiveness of content marketing strategies implemented through Instagram @elcoffee.id.official in increasing brand awareness among El Coffee customers. This study uses mixed methods with a cross-sectional design, integrating quantitative and qualitative
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