Economic: Journal Economic and Business
metadata only
The Impact of Social Media Marketing and Brand Engagement on Marketing Performance of Fashion MSMEs in Pontianak with Online Marketing Effectiveness as a Mediating Variable
Advances in digital technology have encouraged MSMEs, particularly in the fashion industry, to utilize social media as a primary marketing tool. This study aims to examine the influence of social media marketing and brand engagement on marketing performance, with online marketing effectiveness as a
Conceptio Open Archive
Analyze & explore related research in Conceptio
Connect this record directly into your research workflow or AI agent. Explore citations across open repositories, query full text, and export structured proof bundles.
This document is indexed with metadata only: full text is not available in the archive for this record. Open the official source ↗
Related documents
- Social Media and Breastfeeding Self Efficacy#1171171
- The impact of facebook as a Social Networking Site (SNS) on the brand building efforts of four selected Philippine food retail SMES#271295
- Social Media Influencer Marketing and Consumer Buying Behaviour: Evidence from Female Undergraduates in Nigeria#240544
- The Role of Social Media Marketing on Fresh Produce Enterprises' Brand Building and Consumer Behavior#398674
- Fashion and the metaverse: Implications for consumers and firms#312131
Record · ID 1002812
Retrieved via Conceptio: every document is proof-bundled with source, license, and retrieval metadata.
Retrieved via Conceptio: every document is proof-bundled with source, license, and retrieval metadata.
Bring this data into your agent: Connect via MCP or API · 20 free credits to start · no card required
Read the Docs → · View CLI source on GitHub · Conceptio Open Knowledge Archive
Read the Docs → · View CLI source on GitHub · Conceptio Open Knowledge Archive