Economic: Journal Economic and Business
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The development of user interface (ui) for m-tix application in improving user experience (ux) using a/b testing method
This study aims to develop the User Interface (UI) of the M-Tix application to improve the User Experience (UX) using the A/B Testing method. This study responds to user complaints regarding outdated design, confusing navigation, and technical issues such as sudden application closures. Using the AD
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