Economic: Journal Economic and Business
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Personal branding, product quality, and price as determinants of purchase decisions: the mediating role of marketing strategy in local culinary smes
This study aims to analyze the influence of personal branding, product quality, and price on purchasing decisions with marketing strategy as a mediating variable in culinary businesses in Pangkalpinang City. The study used a quantitative approach with a survey method of 100 consumers selected throug
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