A Qualitative Analysis of Youth Responses to Depression Education Delivered on Social Media

Depression is a common mental disorder among adolescents, with increased rates during the COVID-19 pandemic. Despite its high burden, few young people seek professional help due to, among other things, low mental health literacy and fear of stigma. Since most adolescents often seek health information online and use social media daily, the "ich bin alles" (English: "I am everything"; www.ich-bin-alles.de) project was launched to provide accessible, age-appropriate information about depression via a website and social media channels (e.g., Instagram). This study aims to understand how participants perceive and evaluate the social media channel "ich bin alles" (English: "I am everything"; https://www.instagram.com/ich.bin.alles/).