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Purchase Decision of Surakarta and Salatiga's Generation Z Muslims: Halal Literacy and Halal Awareness

Qurniawati, Rina Sari et al.
MANAZHIM · Papers
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Increasing the Indonesian people's awareness level at the level of halal awareness impacts the rising demand for halal products. Consumers in the understanding of halal or haram products are limited to the halal label, even though they are not necessarily verified as halal. Generation Z, which has c
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