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Strategi Word of Mouth Cafe Cerita Kopi dalam Meningkatkan Kunjungan Pelanggan

Ilahi, Andi Alfianto Anugrah et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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Penelitian ini bertujuan untuk mengeksplorasi strategi word of mouth (WOM) yang diterapkan oleh Cafe Cerita Kopi dalam upaya meningkatkan kunjungan pelanggan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam dengan p
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