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Strategi Personal Branding Fashion Brand Di Tiktok Melalui Kolaborasi Dengan Virtual Influencer

Widyatmoko, Widyatmoko et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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tiktok
Penelitian ini bertujuan untuk menganalisis strategi personal branding yang diterapkan oleh fashion brand di TikTok serta mengkaji peran virtual influencer dalam strategi pemasaran digital. Fokus utama adalah menilai sejauh mana kolaborasi dengan virtual influencer memengaruhi persepsi konsumen terh
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