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Makna Inovasi Bagi UMKM: Eksplorasi Perspektif Pelaku Usaha Mikro di Wilayah Pinggiran Kota

Falah, Nurul et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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inovasiumkm
Penelitian ini bertujuan untuk mengeksplorasi makna inovasi dari perspektif pelaku usaha mikro di wilayah pinggiran kota. Inovasi sering kali diartikan secara teknis atau berbasis teknologi, namun bagi pelaku usaha mikro, pemaknaan tersebut dapat berbeda dan lebih kontekstual dengan kondisi lokal. P
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