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Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian

Wulandari, Wulandari et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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digital-marketing
Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan pembayaran menggunakan QRIS, komunikasi pemasaran, digital marketing terhadap keputusan pembelian Gen Z di Kota Bandar Lampung. Metode yang digunakan pada penelitian adalah pendekatan kuantitatif yang meneliti populasi dan sampel tertentu.
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