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Analisis Strategi Penetapan Harga Dalam Pemberian Diskon Pada Peningkatan Minat Beli atau Loyalitas Pelanggan

Ramadhani, M. Farhan et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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Penelitian ini bertujuan untuk menganalisis strategi penetapan harga melalui pemberian diskon pada Toko Sembako Jaya dan dampaknya terhadap peningkatan minat beli serta loyalitas pelanggan. Dalam upaya bersaing di pasar yang semakin kompetitif, pemberian diskon dianggap sebagai salah satu strategi y
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