RIGGS: Journal of Artificial Intelligence and Digital Business
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Analisis Faktor-Faktor yang Mempengaruhi Live Streaming dan Affiliate Marketing terhadap Implusif Buying
This study aims to analyze the factors influencing impulsive buying behavior among TikTok Shop users, particularly through the features of live streaming and affiliate marketing shopping. The research employs a quantitative approach using a survey questionnaire distributed to 100 TikTok Shop users i
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