RIGGS: Journal of Artificial Intelligence and Digital Business
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Peran Media Sosial Sebagai Variabel Moderasi dalam Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Di Thrift Shop Kota Gorontalo
This study aims to analyze the effect of price and product quality on purchasing decisions with social media as a moderating variable on thrift shop consumers in Gorontalo City. The phenomenon of increasing consumer interest in used clothing products (thrift) encourages the need for a deeper underst
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