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Analisis Faktor Perilaku Konsumen dalam Pengambilan Keputusan Pembelian Pada Toko Buku Gramedia di Kota Bekasi

Anggraini, Nova et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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Era globalisasi dan kemajuan teknologi informasi menimbulkan persaingan bisnis ritel yang semakin ketat. Perusahaan dihadapkan pada tuntutan untuk mengembangkan strategi pemasaran yang efektif agar dapat bertahan dan unggul dalam persaingan sehingga tujuan dari perusahaan dapat tercapai. Tujuan pene
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