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Strategi Optimalisasi Digital Marketing untuk Meningkatkan Daya Saing UMKM

Nisa, Sintia Fitrotun et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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digital-marketingumkm
Penelitian ini bertujuan untuk menganalisis strategi optimalisasi digital marketing dalam meningkatkan daya saing UMKM Mager Bowl di era digital. Mager Bowl merupakan usaha kuliner yang memanfaatkan berbagai platform digital seperti GoFood, GrabFood, ShopeeFood, dan media sosial dalam memasarkan pro
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