Spectrum: Concordia University Research Repository
metadata only
An experimental investigation of the consumer perception of products featured on coupons
The objective of the paper was to determine whether different characteristics of a coupon can impact consumer perceptions of the brand featured on coupons. An experiment using a homogeneous group of male subjects in a controlled classroom setting exposed subjects to one of eight coupons, each repre
Conceptio Open Archive
Analyze & explore related research in Conceptio
Connect this record directly into your research workflow or AI agent. Explore citations across open repositories, query full text, and export structured proof bundles.
This document is indexed with metadata only: full text is not available in the archive for this record. Open the official source ↗
Related documents
- The consumer viewpoint#34556
- Understanding Consumer Loyalty in the Digital Era: The Role of Experience, Brand Image, and Price Perception in Grab's Online Transportation Services#387403
- Addressing Buyer Concerns and Effective Sales Strategies in Retail#95773
- Addressing Buyer Concerns and Effective Sales Strategies in Retail#75803
- When merchandise crowds the aisle and carts crowd the shopper: Joint effects on sales.#125240
Record · ID 1020532
Retrieved via Conceptio: every document is proof-bundled with source, license, and retrieval metadata.
Retrieved via Conceptio: every document is proof-bundled with source, license, and retrieval metadata.
Bring this data into your agent: Connect via MCP or API · 20 free credits to start · no card required
Read the Docs → · View CLI source on GitHub · Conceptio Open Knowledge Archive
Read the Docs → · View CLI source on GitHub · Conceptio Open Knowledge Archive