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Factors Influencing the Selection of Advertising Media a Case Study of Television

Muranda , Lazaro S.
The Open University of Tanzania Institutional Repository · Papers
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The major objective of this research was to investigate the key factors influencing advertisers in the selection of the advertising media in Tanzania. This study was carried out in Dar es Salaam. Two samples, one consisting of 4 televisions stations and 27 firms that advertise on TV are selected thr
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