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Impact of Customer Relationship Management (CRM) on Non-Consumer Customers’ buying behaviour – a case study of Tanzania Cigarette Company

Mwaduga, Abdallah Jumaa
The Open University of Tanzania Institutional Repository · Papers
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The research assessed the impact of Customer Relationship Management (CRM) in influencing the buying behaviour of non-consumer customers through the case study of Tanzania Cigarette Company. The main objective of this paper was to probe the impact of CRM on the buying behaviour of non-consumer custo
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