Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika
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Penerapan K-Means Clustering untuk Segmentasi Pelanggan
Public transportation, with Transjakarta as its main pillar, requires a deep understanding of customer behavior to improve service quality and maintain loyalty. This study aims to segment Transjakarta customers using data mining techniques, specifically the K-Means Clustering algorithm, based on the
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