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Pengaruh Promosi dan Brand Image Terhadap Minat Beli Pada Platform Shopee (Studi Kasus Mahasiswa FEB UTND)

Fitriyana, Rani
utndrepository · Papers
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hf-commerce
Shopee saat ini menjadi marketplace terbesar di Indonesia karena dapat membuka peluang usaha secara online. Situasi pandemi sangat membawa perubahan yang sangat pesat terutama didunia jual beli online yang telah memasuki dunia sekolah dan kampus. Perubahan didunia jual beli mencakup Fashion yang men
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