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Small tourism businesses and e-commerce: Victorian tourism online

Morrison, Alison et al.
Victoria University Research Repository (VURR) · Papers
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350000-commercee-commercemanagementsmall-businesstourism-and-services
The success of many destination marketing initiatives is dependent upon the effective engagement of a significant proportion of small tourism businesses. This represents a significant challenge for public sector agencies charged with the development and implementation of such initiatives, many of wh
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