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Aspects of the Pharmaceutical Business Model: Implications for Australia

Rasmussen, Bruce
Victoria University Research Repository (VURR) · Papers
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australiapharmaceutical-industrystress
The business model of the large pharmaceutical companies is complex and has become increasingly so with the technological developments in the industry particularly in relation to the innovations introduced by biotechnology. A business model is not a well defined concept but may be paraphrased as
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