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The See-Saw of Management Fads: Remarks Towards a Dialectical Description.

Nettle, Denis
Victoria University Research Repository (VURR) · Papers
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350000-commerceknowledge-managementmanagementtourism-and-services
It is a common perception that the history of management discourse involves an oscillation between dualistic faddish perspectives. This paper, which derives its theoretical impetus from Marx and Wittgenstein, seeks to outline a philosophical, sociological and psychological diagnosis of this see-sawi
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