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The Use of Travel Guide Books by Packaged and Non Packaged Japanese Travellers: a Comparative Study

Nishimura, Sachiko et al.
Victoria University Research Repository (VURR) · Papers
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350000-commercemanagementtourism-and-servicestourism-marketing
This article attempts to ascertain whether tourist type (based on the degree of freedom exercised during travel) influences the use of travel information sources for decision-making, particularly in the case of guidebooks. A model is proposed incorporating the travel decision-making process and the
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