THE USE OF GAMIFICATION TO ENRICH THE PARK EXPERIENCE FOR THE VISITORS: ISTANBUL ATATÜRK URBAN FOREST PARK CASE STUDY

The excessive population growth leading to urbanization and, subsequent to it, urban sprawl, increases the size and number of urban settlements. Consequently, to fulfill the land needed for this expansion, humans encroach the public open areas, including highly crucial urban green spaces. Generally, any kind of greenness within the city, known as urban green spaces, benefits the ecosystem and the inhabitants. Hence, the green infrastructure, universally, should be preserved. Urban parks, specifically urban forest parks, serving as recreational green public spaces, are beneficial for environmental issues and human’s mental and physical health, in other words, well-being, by enabling them to interact with nature. To appropriately preserve the urban forest parks, being aware of the motivational factors for the visitors have a key role. While the willingness factors vary amongst people, it is important to know whether different people can experience the same park diversely, which is almost attractive in terms of general park features. Hence, the study refers to the concept of sense of place, capable of turning spaces into the desired places, framing the users’ behavior and transmitting cultural meaning. Augmentation occurs using Information and Communication Technologies (ICTs) in urban environments. It can be as simple as telecommunication technologies or very complicated ones. With their everyday use in peoples’ lifestyles, they have penetrated humans’ real lives, fading away the border detaching the real world from the world of computer-mediated services. Nowadays, a holistic technological perspective dominates the urban areas rather than individual ICT projects, which can reshape people’s interaction with their surroundings. Hence, the ICT-enriched spaces result in augmented spaces that convey a sense of place, supporting meaning-making and behavior framing. With its recent definition, gamification, which is the process of making activities more game-like, is a sample of augmentation. While triggering motivation in the users, it can support inducing new behaviors or reshaping the existing ones. Currently, gamification is spread out to various domains, both in academia and amongst practitioners. However, while gamification may involve any type of content, it is called a serious game in the case of transmitting serious educational content besides being entertaining. They are able to engage the player with the education of a certain topic or enhancement of a specific skill. The recent covid-19 outbreak and consequent confinement periods affected people's everyday lifestyles. While suddenly, people lost the freedom of being outdoor, experiencing new places, and interacting with each other, the technology rescued them from such a phenomenon. Virtual environment served them as a mediator to be in the same place, interact, and experience their daily activities in a novel form. Additionally, gamification changed even the sense of their virtual places. This thesis aims to enrich the park visitors’ experience via entertainingly introducing the Atatürk urban forest park to them, accompanied with educational content, by means of a locative serious game. The game benefits from the public awareness reinforcement to serve urban green space preservation. It generates a sense of placeness in its in situ mobile version and desktop version, played remotely, to frame the players’ behavior for the sake of its aim. The thesis is divided into six chapters to achieve its intended aim: The first chapter, the introduction, describes the excessive population growth leading to urbanization and its subsequent, urban sprawl, which increases the size and number of urban settlements and decreases the area of highly crucial urban green spaces. Discussing the green infrastructure benefits, this part emphasizes the importance of its preservation. After a brief debate around the possible ways of this