International Journal of Economics, Management and Accounting
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Destination Hyperreality through Generative Artificial Intel-ligence: Shaping Tourist Expectations, Satisfaction, and Loyalty
The advent of Generative Artificial Intelligence (GenAI) has completely changed how travelers obtain information about destinations and create pre-trip impressions. Destination simulations produced by GenAI may produce hyperrealistic depictions of destinations that deviate from travelers' true exper
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