Repositório Institucional da Universidade Federal de Sergipe
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Inteligência Competitiva e gestão do conhecimento do cliente : um guia para gestão do portfólio de produto no Sebrae/SE
This study aims to develop a Product Portfolio Management Guide at Sebrae/SE, based on the principles of Competitive Intelligence and Customer Knowledge Management. It characterized as an applied, exploratory, propositional, and qualitative research. The methodological design is based on Design S
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