Botani : Publikasi Ilmu Tanaman dan Agribisnis
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Analisis Strategi Bauran Pemasaran pada Firdaus Farm
This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptiv
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