Botani : Publikasi Ilmu Tanaman dan Agribisnis
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Pengaruh Penggunaan Media Sosial Facebook terhadap Peningkatan Penjualan Komoditas Hortikultura di Kota Serang
This study is intended to examine the marketing strategies implemented by horticultural farmers in Serang City by utilizing the Facebook platform, and to find out whether the number of posts and comments can affect sales volume. This study applies a quantitative approach with multiple regression ana
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