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Seeing Is Not Perceiving: When Synthetic Consumers Can and Cannot Pretest Visual Marketing

Tsai, Yi-Lin et al.
arXiv (All) · Papers
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artificial-intelligencecomputers-and-societyeconomicsgeneral-economicsi-2-10i-2-7j-1j-4
Marketers now deploy generative AI agents as synthetic consumers to pretest visual assets such as logos, packaging, and advertising at a fraction of human-panel cost. However, this procedure assumes that a model seeing a visual cue can also perceive its consumer meaning, which is largely untested. W
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