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Influence des avis des consommateurs en ligne sur la performance financière des entreprises

Bernard Bako Liba
HAL (France) · Papers · License: Open Access
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financial-performance
Rendement boursier idiosyncratique, Panel des entreprises, Financial performance, Brand popularity, Pouvoir d’achat, Popularité de la marque, Performance financière, Idiosyncratic stock return
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Record · ID 1066269
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