Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer
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Penerapan E-Commerce bagi UMKM sebagai Pemasaran Digital dalam Menghadapi Revolusi Industri 4.0
The development of digital technology and the Industrial Revolution 4.0 have driven significant changes in marketing activities, including for Micro, Small, and Medium Enterprises (MSMEs). The use of e-commerce has become an important digital marketing strategy for MSMEs to increase competitiveness
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