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Perumusan Blue Ocean Strategy dengan Metode SWOT pada Batik Atina Solo

Gandung Kuncahyo et al.
Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer · Papers
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This study aims to formulate a Blue Ocean Strategy to enhance business competitiveness through a SWOT analysis approach. The research was conducted using a descriptive qualitative method. Primary data were obtained through interviews with competent parties to identify the internal and external facto
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