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Hotel guest e-questionnaires: implications for feedback and relationships

Ogle, Alfred et al.
Research Online · Papers
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hospitalityrelationshipservice-quality
This paper examines the reliability and efficacy of hotel guest e-mail questionnaire compared to the paper questionnaire in the Asian Pacific context. Conducted in Perth, Singapore and Penang, cities with mature hospitality and tourism industries and a representation of chain and independent deluxe
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