Consumer Perceptions of Milk Beverages

The objectives of this study are to: 1. Investigate and describe perceptions of nutrient content, including calories, of plant-based milks and dairy milks without food labels (ie., no Ingredient or Nutrition Facts label) and how this impacts consumption choice. 2. Determine understanding of nutrient content, including calories, of plant-based milks and dairy milks after given access to food labels (ie., Ingredient or Nutrition Facts label) and how this impacts consumption choice. 3. Assess influence of age, gender, economic status, and race/ethnicity on results.