arXiv (All)
open access
Who Owns the AI Recommendation? A Multi-Industry Empirical Map of Brand Category Ownership Across Large Language Models
This exploratory study measures brand inclusion across five industries, 50 brands and 250 queries, each put five times to GPT-5.2, Gemini 3 Flash and Perplexity sonar-pro in February and September 2026 (3,614 and 3,750 scored answers). Category Inclusion Rate, Recommendation Share, Competitive Vacuu
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