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Emotional Branding Dalam Strategi Pemasaran Kolaborasi : Studi Kasus Desain Kemasan Mizzu “Khong Guan Face Palette”

Revias Purwa Kusuma, Monica et al.
Mudra Jurnal Seni Budaya · Papers
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Di era internet marketing saat ini, pengambilan keputusan pembelian sebuah produk tidak hanya bergantung pada fungsinya saja. Faktor emosional dan nilai artistik juga memiliki peran didalam proses tersebut. Hal ini membutuhkan strategi pemasaran yang kreatif dan inovatif agar sebuah produk sukses da
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