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A Self-directed Expanded Judgment Paradigm: Isolating the Pairwise Mechanism of the Attraction Effect

Rath, Tapas Ranjan et al.
eScholarship · Papers
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decision-makingpsychologystatistics
The attraction effect—where a decoy option increases preference for a dominating target—is a cornerstone of context-dependent choice, yet it is paradoxically fragile. Sequential accounts propose that context effects depend on which pairwise comparisons are emphasized during deliberation, but existin
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