Jurnal Bisnis, Ekonomi Syariah, dan Pajak
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Pengaruh Variasi Produk, Reputasi Merek dan Brand Ambassador terhadap Loyalitas Konsumen pada Produk Glad2glow di Bireuen
This study aims to determine the influence of product variety, brand reputation, and brand ambassador on consumer loyalty to Glad2Glow products in Bireuen. The research employed a quantitative approach. The sample consisted of 100 respondents selected using purposive sampling, with the criteria of r
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