Perceptions of Profit Motive: For-Profit Companies are Judged Less Favourably Than Non-Profits Even When the Societal Benefits of Profit-Seeking are Made Salient

People tend to view profit-seeking businesses more negatively than otherwise equivalent non-profit businesses or organizations. This tendency puts people at risk of missing out on the potential societal benefit that can emerge when profit-seeking motivations are aligned with prosocial goals. When ma