Driving Organizational Performance through Innovation and Entrepreneurship

This study examines the role of innovation and entrepreneurship as catalysts for improved organizational performance, with a focus on selected firms in Anambra State, Nigeria. The research was motivated by the growing need for organizations to adopt innovative strategies and entrepreneurial practices to remain competitive in a dynamic business environment. Using a survey research design, data were collected from 230 respondents drawn from selected firms across different sectors in Anambra State. The study employed descriptive statistics and regression analysis to test the hypotheses. Findings revealed a significant positive relationship between innovation, entrepreneurship, and organizational performance. The study concludes that organizations that embrace entrepreneurial orientation and innovative practices achieve superior performance outcomes. Recommendations include fostering a culture of creativity, investing in research and development, and enhancing managerial capabilities to sustain competitive advantage.