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When a Few Misfits Trigger Digital Adoption Cascades: Network Reach, Threshold Heterogeneity, and Performance-Conditioned Complex Contagion in an Agent-Based Model of Firms
Why does a superior technology sometimes spread and sometimes stall, even when its expected returns are much higher? We develop an agent-based model in which firms adopt a digital technology by imitating successful neighbours through a fast-and-frugal heuristic. We compare frequency-based imitation,
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