Conceptio › Archive › HAL (France)
HAL (France)open access

Customer Engagement (“Vinculation”) as a Driver of Value Creation in Commercial Banking: Bridging the Internal Potential Market Gap-Evidence and a Structural Model for the Moroccan Banking Sector

Rachid Maghniwi
HAL (France) · Papers · License: Open Access
Open Source ↗
customer-engagement
Customer engagement, Value creation customer engagement vinculation internal potential market PLS-SEM dynamic panel commercial banking Morocco JEL classification G21, Vinculation, Value creation, 0, Commercial banking, Internal potential market, 1
This document is indexed with metadata only — full text is not available in the archive for this record. Open the official source ↗
Record · ID 1120460
Retrieved via Conceptio — every document is proof-bundled with source, license, and retrieval metadata.