Repositório Institucional da Universidade Federal de Sergipe
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Vestindo competitividade com técnicas de marketing : analisando como as técnicas de marketing se relacionam com a competitividade das PMEs do Polo de Moda Itabaianinha/SE
Small and Medium-Sized Enterprises play a significant role in economic and social development, particularly through employment generation, income creation, and the stimulation of local economies. Despite their importance, they face resource constraints and increasing competitive challenges, ma
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