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CC BY 4.0
Agricultural Extension, Promoter Farmers, and Nudges to Encourage Technology Adoption Among Men and Women Smallholders in Sub-Saharan Africa
This chapter considers the use of information nudges to encourage smallholder farmers in sub-Saharan Africa to adopt new technologies. The use of these nudges takes place in a context of inadequate formal extension services, where promoter farmers frequently provide the advice that extension agents
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