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The First 50 Years and the Next 50 Years of <i>A Behavioral Theory of the Firm</i>: An Interview With James G. March

Liu, Chengwei et al.
BYU ScholarsArchive · Papers
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To celebrate the 50th anniversary of the 1963 publication of A Behavioral Theory of the Firm (BTF) by Richard Cyert and James G. March, we interviewed Professor James G. March. The purpose of this article is to disseminate the full text of that interview.
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